YOUR SPACE.
YOUR STYLE.

Curated with love. Made for real people.

This isn't about trends.

It's about your style.

And how you feel in it.

MORE ATTITUDE, LESS HYPE.
Because style doesn’t have to be loud, it has to be clear.

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MY CONCEPT

At HEY ALEX you won’t find mass-produced goods.

But pieces that I chose myself.

For people with style, attitude – and a desire for something different.

Visit us in store.



Niederbarnimstraße 11

10247 Berlin-Friedrichshain

Opening hours

Monday – Friday: 12 – 20 o’clock

Saturday: 11am – 7pm

Just drop by and discover new collections, special favorites, and good vibes.