MY CONCEPT.

HEY ALEX – Store view

WHO I AM.

I'm Alex – a tailor, pattern maker and have been working in the fashion world since 1999.

After my training at Hanns Friedrichs Couture in Düsseldorf, I worked for various houses – most recently as a buyer at Peek & Cloppenburg, where I was responsible for several countries.

I joined this very store in 2016 – initially as a store manager and buyer. Since 2019, it's officially been mine.

HEY ALEX is my place.
For everyone who doesn't like fast fashion.
For all those who buy consciously – and stay true to themselves.

WHAT THIS IS ABOUT.

HEY ALEX is not a store for everyone.
But maybe exactly yours.

Here you will find clothes, accessories, perfumes, design and things that you weren't looking for - but still need.

For women, men, and everyone in between. From XS to XXL.
High-quality. Well-thought-out. With a sense of what matters.
And everything personally selected. By me.